Alisha’s Story

Jujubes have been capturing imaginations around the world for centuries, and Just Jujubes farmer and founder Alisha Taff
can intimately relate.

“As a child in an Asian American household, I remember visiting my mother’s Chinese friends, who always loved to spoil children
and give out jujubes,” Taff recalls. “Just sweet enough, it was candy in my eyes! However, at the time, I had no appreciation
for its high nutritional value and that it played an important role in traditional Chinese medicine.”

Now, some years later, Taff understands what her grandma and her grandma’s grandma (and many before that) have known all
along: Jujubes truly are nature’s candy and multi-vitamin: a true gift from Mother Nature.

It is for this reason that Taff feels compelled to continue the tradition, rising with the sun each day to tend her Jujube
trees by hand. It is this connection with the earth and its limited resources that draws the farmer back to the land.

Somewhere amidst the glossy green leaves and thorny branches it remains: the promise of grandma’s budding red fruit.